Growth By Design

Growth By Design

Growth By Design

Growth By Design

Erfan Talimi

Lead Product Designer

16 years in strategic design elevating early ventures across growth stages.

Recent Work

Co-Living Reimagined

I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.

Strategy

Branding

UX/UI

Co-Living Reimagined

I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.

Strategy

Branding

UX/UI

Co-Living Reimagined

I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.

Strategy

Branding

UX/UI

Co-Living Reimagined

I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.

Strategy

Branding

UX/UI

Football for Change

Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.

Strategy

Branding

UX/UI

Football for Change

Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.

Strategy

Branding

UX/UI

Football for Change

Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.

Strategy

Branding

UX/UI

Football for Change

Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.

Strategy

Branding

UX/UI

Research Integration

I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.

Research

Roadmap

Training

Research Integration

I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.

Research

Roadmap

Training

Research Integration

I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.

Research

Roadmap

Training

Research Integration

I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.

Research

Roadmap

Training

User-Centric Culture

As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.

Leadership

Workflow

Culture

User-Centric Culture

As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.

Leadership

Workflow

Culture

User-Centric Culture

As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.

Leadership

Workflow

Culture

User-Centric Culture

As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.

Leadership

Workflow

Culture

Empowering Designers

I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.

Mentorship

Career

Growth

Empowering Designers

I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.

Mentorship

Career

Growth

Empowering Designers

I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.

Mentorship

Career

Growth

Empowering Designers

I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.

Mentorship

Career

Growth

Inspiring Users,

Elevating Startups

About

I'm Erfan, a designer and mentor, helping early-stage companies thrive through strategic brands and products.


With over 16 years in tech, I’ve worked with industry leaders like Adobe, YouTube, and Behance, as well as emerging startups and scale-ups. With expertise across industries and growth stages, I specialize in guiding teams, and building brands & products that go beyond aesthetics.

As a self-taught professional who has lived in eight countries, I’ve learned to embrace uncertainty and turn challenges into opportunities.


My approach blends design, business, and psychology to create thoughtful, user-centric experiences. In 2024, I surpassed 280 mentoring sessions, helping designers elevate their leadership skills and advance their careers.

Capabilities

Strategy

Research

Vision

Positioning

Roadmap

Design

Product Design

Web Design

Branding

Design System

Leadership

Recruitment

Mentorship

Alignment

Optimization

Expertise

Launch

Building new brands and products from idea to launch to capture valuable market opportunities.

Refresh

Updating your brand and product to boost relevance and competitiveness, while preserving key strengths.

Merger

Developing powerful new identities when combining brands and products.

Scale up

Guiding your business through sustainable growth with evolved brand systems and workflows.

Expansion

Helping you grow into new markets and offerings to increase revenue and leverage existing assets.

Reposition