Growth By Design
Growth By Design
Growth By Design
Growth By Design
Erfan Talimi
Lead Product Designer
16 years in strategic design elevating early ventures across growth stages.
Recent Work
Co-Living Reimagined
I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.
Strategy
Branding
UX/UI
Co-Living Reimagined
I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.
Strategy
Branding
UX/UI
Co-Living Reimagined
I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.
Strategy
Branding
UX/UI
Co-Living Reimagined
I led the rebranding of Homefully, a co-living startup, to support market expansion in Germany. Through workshops, we refined their mission to "make people feel at home," creating a timeless identity and user-friendly website that enabled successful scaling and a merger with Habyt.
Strategy
Branding
UX/UI
Football for Change
Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.
Strategy
Branding
UX/UI
Football for Change
Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.
Strategy
Branding
UX/UI
Football for Change
Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.
Strategy
Branding
UX/UI
Football for Change
Common Goal unites football for social impact. I developed their brand and website to inspire action, focusing on collaboration and transparency. The logo symbolizes unity, while the website boosts engagement, generating global media attention and support for the United Nations Global Goals.
Strategy
Branding
UX/UI
Research Integration
I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.
Research
Roadmap
Training
Research Integration
I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.
Research
Roadmap
Training
Research Integration
I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.
Research
Roadmap
Training
Research Integration
I partnered with Flexperto to embed user research into their product development. We set research goals aligned with business needs and trained the team for independent management. This sustainable approach enhanced user-centric design across their offerings.
Research
Roadmap
Training
User-Centric Culture
As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.
Leadership
Workflow
Culture
User-Centric Culture
As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.
Leadership
Workflow
Culture
User-Centric Culture
As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.
Leadership
Workflow
Culture
User-Centric Culture
As Head of UX at Spark Networks, I built a user-centric design culture by hiring and mentoring talent. This strategy improved collaboration across departments and streamlined workflows, resulting in products that exceeded expectations and boosted ratings and conversions.
Leadership
Workflow
Culture
Empowering Designers
I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.
Mentorship
Career
Growth
Empowering Designers
I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.
Mentorship
Career
Growth
Empowering Designers
I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.
Mentorship
Career
Growth
Empowering Designers
I've mentored over 280 designers, focusing on those aiming for leadership roles. My approach emphasizes clarity and actionable goals, fostering growth and confidence. Many mentees have achieved promotions and renewed purpose in their careers, making this experience deeply rewarding.
Mentorship
Career
Growth
Inspiring Users,
Elevating Startups
About
I'm Erfan, a designer and mentor, helping early-stage companies thrive through strategic brands and products.
With over 16 years in tech, I’ve worked with industry leaders like Adobe, YouTube, and Behance, as well as emerging startups and scale-ups. With expertise across industries and growth stages, I specialize in guiding teams, and building brands & products that go beyond aesthetics.
As a self-taught professional who has lived in eight countries, I’ve learned to embrace uncertainty and turn challenges into opportunities.
My approach blends design, business, and psychology to create thoughtful, user-centric experiences. In 2024, I surpassed 280 mentoring sessions, helping designers elevate their leadership skills and advance their careers.
Capabilities
Strategy
Research
Vision
Positioning
Roadmap
Design
Product Design
Web Design
Branding
Design System
Leadership
Recruitment
Mentorship
Alignment
Optimization
Expertise
Launch
Building new brands and products from idea to launch to capture valuable market opportunities.
Refresh
Updating your brand and product to boost relevance and competitiveness, while preserving key strengths.
Merger
Developing powerful new identities when combining brands and products.
Scale up
Guiding your business through sustainable growth with evolved brand systems and workflows.
Expansion
Helping you grow into new markets and offerings to increase revenue and leverage existing assets.
Reposition